Choosing wine designs for bottles can be tricky. Some people know very well what they like and prefer a specific type of grape or region. Some people only like fresh white wines, while others prefer tannin-rich red wines.
But it is possible that most of us are not so informed about this topic and that, when choosing a bottle of wine to take away as a gift or for the next dinner that we are going to offer, our choice is based mainly on the wine designs. We are going to offer you a good summary of the trends in the design and production of wine designs, to end with tips and tricks for creating your own wine designs.
Wine designs: A new field for designers?
As the study conducted in 2016 shows, the majority of consumers choose wine by the label. Not surprising, since a label can suggest and say a lot about wine: it can make it look very expensive (even if it isn’t), make it look fresh or modern, or suggest a certain flavor.
Wine consumption around the world continues to increase. In 2018, the total volume of wine produced was estimated at about 292.3 million hectoliters worldwide.
Small wineries and wines of natural and organic products are becoming more and more popular, so the selection in stores or supermarkets is also increasing.
A wine producer is interested in standing out to attract the attention of the consumer, but also in presenting his wine in his best clothes, telling a story, and, most importantly, making you want to taste his wine.
The wine designs also convey information that, depending on the country of origin, is even mandatory for legal and regulatory reasons. In addition to regulatory information, the wording on the label is also crucial: this is where you can describe the wine, its region of origin, and the producer. This text is as important as the message on a billboard: it is where the brand can appeal to its consumers.
Classic or modern: what do you wear now?
Winemakers are getting bolder and more experimental – they often hire designers and agencies to create eye-catching labels. And, in parallel with the increase in the number of wines on the market, there is also an increase in the number of wine designs, although there are some trends that we will explain below.
Wine labels: the classics
Many traditional wineries still want to present themselves in an old fashioned style, with a vintage look that conveys the idea of high-quality wine. This will be reflected in the wine designs of your label: a font that represents handwritten calligraphy suggests a vintage product and therefore tradition.
On these wine designs, you can often find illustrations of the vineyard itself and letters created using gold foil or hot stamping, which give the bottle a certain expensive look.
We can see this classic style in this wine design created as a brand renewal for a traditional 500-year-old winery. For the wine designs of the label of this wine, the wine producer decided to keep most of the classic elements, such as the handwritten-style font, a drawn illustration of the winery building, and a color palette mostly off.
Wine designs: the modern design or the modern artistic design
Designing a wine label with graphic elements, contemporary fonts, abstract shapes, and asymmetrical colors or shapes will capture the attention of a wine lover. It can be very unexpected and is a great way to get consumers interested in new wine or to renew interest in a well-known brand of wine.
Although most Australian wineries use very classic labels, this fairly new winemaker is revolutionizing the market with its modern design. Geometric motifs are only used in black and white and are different for each product. The information appears horizontally on the side of the label, rather than vertically, and is reminiscent of museum descriptions.
The wine designs of these labels of some wines from Australia are even accompanied by its own story: the story of friends and social networks.
Wine labels: the minimalist design
Today, minimalism has caught everyone’s interest and could be considered one of the strongest trends: starting from the fields of interior design, brand design, and lifestyle, minimalism now also applies to a large number of brands of wines. This usually means that the message on the bottle is reduced to its bare minimum, using simple shapes and graphics, a very little color, and simple, angular fonts.
This wine designs is similar to an Australian wine company, which uses pictograms and a simple arrangement of the sources. This printing method is also very minimalist: if we look closely, we will see that the design is cut out rather than printed, so the bottle shines through and gives the design its “color”.
Wine labels: images and illustration
This trend is can be similar to that of modern art but without the need to be abstract. Some brands and wine producers follow this trend to highlight a certain wine specialty (such as a special blend of grapes or a limited edition) or to introduce a new variety of their production.
Instead of multiple images and illustrations, a wine producer uses a large illustration on its label and packaging. The design omits the logo and detailed information and is just – aptly – limited to capturing the consumer’s attention.
Wine Labels: Typographic Labels
Maybe you think that this trend is similar to that of minimalist design, but nothing could be further from the truth. The use of typography in the design of wine labels can be attractive and ingenious. Some brands combine several types to create graphic images while still including information. Other winemakers use typography to create a range of wines that are consistent with each other, but also to make the bottles themselves stand out perfectly.
But there is no reason to always use branded fonts with strong text wine designs. A custom font or even a logo with a handwritten effect will give the products, as in this example, a very striking unique character.
Wine labels: but what about production?
Naturally, the design, look, feel, and attention-grabbing ability of wine designs are crucial for a brand or winery to stand out from the rest, but the way the label is produced can be just as important. You can add so much value through some techniques that the production even becomes part of the look of the label.
Within the classic design trend, when brands want their product to have a special aesthetic and to appear expensive and of high quality, hot stamping on embossed gold or silver foil will make the bottle look even more special.
Both techniques can be used to frame the label, but they can also become part of the design: maybe the name of the grape needs to be highlighted by printing it in relief, or the images feature elements that can be highlighted by a good gold hot stamping.
And of course, both methods offer the consumer a very good tactile experience when touching the bottle – they could give them good reasons to at least take the bottle off the shelf!
To create a unique product, you should not stop at the label, but also design the packaging. An Italian winery uses gold foil relief printing on its bottles and packaging.
While gold or silver foil or raised prints to add a refined touch to your wine label, for some winemakers who produce limited edition bottles, the design can be very, very special. This finish goes one level further: gold leaf, a custom color and thick black paper – a wine bottle label created for a limited edition of a special wine.
How can you design a fabulous wine bottle label?
Since wine production and consumption are not likely to disappear in the near future, many agencies, designers, and printers could benefit from getting into wine designs. The industry is full of rewarding and enjoyable jobs, but what can we hope for if we dive into this field?
Research is the most important step. Depending on the origin of the product, there are certain legal requirements regarding the information that must necessarily appear on the labels of drinks intended for consumption. Make sure you find out what the requirements are.